Tuesday, June 29, 2010

An Unexpected Apple Ally: Porn Industry to Drop Flash

An Unexpected Apple Ally: Porn Industry to Drop Flash
By Wolfgang Gruener on 28th June, 2010

"It may seem that Steve Jobs is on a lonely crusade against Adobe’s Flash format with the rest of the industry simply waiting who this battle will turn out. While Adobe is rallying support for Flash, Apple receives support from a rather unexpected ally, the adult film industry. The founder of Digital Playground, one of the porn heavyweights in the U.S., told ConceivablyTech that it will abandon Flash as soon as the desktop browsers fully support HTML 5. We also learned that 3D is just not there yet and that online movie streaming is unlikely to replace Blu-ray discs anytime soon."

Well, that's the beginning of the end for Flash. If Wicked Pictures and Vivid join Digital Playground in this then Adobe hasn't got a chance. The fact is that whatever technology the porn industry chooses will become the standard. It happened with VHS vs Betamax and Blu-ray vs HD-DVD. If the big guns of the adult entertainment industry go with HTML 5 then everyone will follow. They'll have to if they want to remain competitive in whatever market they're in.

But it is still to early to tell where this will really end up. HTML 5 isn't ubiquitous enough and Flash does have a very tight grip on the market. The ball is in Adobe's court now. If they can convince the porn industry to stay with Flash then Steve Jobs has a harder row to hoe.
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